Ashleigh Betvardeh, Senior Marketing Manager, Demand APAC at Kaseya, shares her journey from digital marketing roots to driving integrated, revenue-focused strategies. She explores demand generation beyond lead volume, scales ABM with sales alignment, optimises omnichannel campaigns, and uses AI res...
As digital marketing continues to evolve at lightning speed, 2026 promises to bring even more transformative changes. From AI-driven personalization and automation to voice search, omnichannel experiences, and privacy-first strategies, marketers face both exciting opportunities and complex challenge...
Davina Moore, head of digital marketing at NXP Semiconductors, shares her journey from product marketing to leading global campaigns. She combines data-driven strategy with creativity, empowering teams worldwide while balancing AI and human insight. In this interview, she reveals her principles for ...