Alisa Hammond, Senior Marketing Manager at Deltek, shares insights from leading full-funnel marketing programs across B2B and SaaS organizations. She discusses aligning brand, demand generation, and conversion strategies through audience-focused marketing while exploring AI, SEO/AEO, and automation....
Oct 15
Scaling Campaigns, Brand Consistency, and Cross-Team Synergy: Camila Almeida on Growth Marketing
Camila Almeida, Senior Growth Marketing Manager at DeepL, shares her journey from journalism in Brazil to leading marketing strategies at global brands and a unicorn FinTech. She discusses scaling B2B campaigns, building brand trust, leveraging AI for actionable insights, balancing brand awareness w...
B2B product marketing is the backbone of business growth, helping companies position their products, communicate value, and drive conversions. Unlike B2C marketing, which targets individual consumers, B2B marketing focuses on engaging decision-makers within organizations. This means longer sales cyc...
Influencer marketing has evolved into an indispensable component of modern social strategies, with its impact on consumer behavior undeniable. The 2025 Influencer Marketing Report reveals a striking statistic: 86% of consumers make at least one annual purchase inspired by an influencer. Beyond the c...
Marketers love talking about conversion, but if you’re not part of your ideal customer’s consideration set from the very beginning, you’ve already lost. In today’s crowded B2B landscape, where buying committees are larger, journeys are longer, and most research happens in the dark funnel, bran...
