Anjeli Jackson, ABM Strategy Manager & Platform Lead at OpenText, shares practical insights on stage-based ABM, AI, intent data, and relevance-driven personalization. She also explores sales and customer success alignment, revenue-focused ABM metrics, and how marketers can build, prove, and scal...
In today’s competitive B2B landscape, buyers expect more than generic outreach and disconnected interactions. They want personalized experiences, relevant communication, and seamless engagement across every touchpoint. This shift has given rise to Account-Based Experience (ABX), a customer-centric a...
In this exclusive interview series, Nicki Wells, Senior Director of International Field and Channel Marketing at Absolute Security, shares insights from two decades in enterprise marketing. She explores the balance between global strategy and local relevance, the shift toward business-outcome-driven...
What transforms marketing from a support function into a growth engine? In this episode of the iTech Series Fireside Chat, Patricia Harris shares powerful insights on how modern marketing leaders are reshaping go-to-market strategies in today’s complex B2B landscape. Patricia explains how buyer beh...
B2B marketing is entering a new era of precision, agility, and meaningful connection. The breakthroughs of 2025 have reshaped how businesses build trust, influence buying committees, and convert intent into revenue. As we move into 2026, the brands that win will be those that combine data intelligen...