Guest Article by Atul Sharma

Endurance Is the New Growth Lever in B2B

Geopolitics today is a masterclass in prolonged competition. Conflicts are no longer short, decisive events; they’re sustained, multi-layered, and resource-intensive. Outcomes are shaped less by singular breakthroughs and more by the ability to persist, adapt, and absorb pressure over time. There’s ...

Julie-Liu Interview

Building a Resilient GTM Engine: Julie Liu on Strategy, Data, and AI-Driven Marketing

Julie Liu, Senior Vice President of Strategic Initiatives at AvePoint, shares her journey from consulting and market research to shaping resilient go-to-market systems. She discusses aligning long-term strategy with fast-moving markets, building connected revenue functions, and leveraging trusted da...