Laura Blewitt, Senior Manager of Demand Generation at Cloudera, shares how her journalism background has shaped her approach to modern B2B marketing. She discusses why AI demands greater accuracy, alignment, and trust; how Generative Engine Optimization (GEO) is redefining content strategy; and the ...
Jul 14
Building Regional Marketing Engines: Ayaan Mohamud on GTM Strategy, AI, and Human-Centric B2B Growth
In this interview edition, Ayaan Mohamud, Regional Vice President, Marketing – APJ at impact.com, shares her journey from storytelling and consumer behaviour to building high-impact regional marketing functions. She discusses scaling global strategies across APAC, aligning GTM teams, driving B2B gro...
Valentina Kovačić, Vice President Digital & Customer Marketing at Azul, shares her perspective on modern B2B demand generation, AI-driven content visibility, and marketing to technical audiences. She discusses why credibility matters more than volume, how GTM teams can better engage buyers, and ...
Geopolitics today is a masterclass in prolonged competition. Conflicts are no longer short, decisive events; they’re sustained, multi-layered, and resource-intensive. Outcomes are shaped less by singular breakthroughs and more by the ability to persist, adapt, and absorb pressure over time. There’s ...
Julie Liu, Senior Vice President of Strategic Initiatives at AvePoint, shares her journey from consulting and market research to shaping resilient go-to-market systems. She discusses aligning long-term strategy with fast-moving markets, building connected revenue functions, and leveraging trusted da...