Valentina Kovačić, Vice President Digital & Customer Marketing at Azul, shares her perspective on modern B2B demand generation, AI-driven content visibility, and marketing to technical audiences. She discusses why credibility matters more than volume, how GTM teams can better engage buyers, and ...
The modern B2B buyer journey is no longer linear or seller-controlled. Today’s buyers conduct extensive research, compare vendors, and form strong opinions long before engaging with sales. With multiple stakeholders involved and digital touchpoints influencing every decision, marketers must have a d...
B2B marketing is entering a new era of precision, agility, and meaningful connection. The breakthroughs of 2025 have reshaped how businesses build trust, influence buying committees, and convert intent into revenue. As we move into 2026, the brands that win will be those that combine data intelligen...
The traditional split between B2B and B2C marketing no longer reflects how people make decisions. Behind every business logo is a human being with emotions, preferences, and challenges, not just a rational buyer following data and logic. As automation, AI, and algorithms dominate modern marketing, t...