Neha Kaushal, Senior Manager, Global Campaigns at Acronis, explores how modern marketers can build global GTM strategies that balance consistency with regional relevance. She shares insights on aligning marketing with pipeline and revenue, adapting to AI-driven buyer journeys, leveraging intent sign...
Kimberly Wilhelm, AI & Cloud Field Strategy & Programs Lead at Cloudera, shares insights on measuring GTM performance, building effective demand generation campaigns, improving lead quality, and strengthening marketing-sales alignment. She also explores the evolving role of AEO, GEO, and AI ...
The search landscape is changing. Fast. If you’re still optimizing solely for traditional Search Engine Optimization (SEO), you’re missing a massive shift in how people find information online. This is the era of Answer Engine Optimization (AEO), where being the answer is the new currenc...
