Partner marketing is more than just collaboration—it’s a strategic alliance that amplifies brand reach, enhances credibility, and drives revenue. Businesses can tap into new audiences and create lasting customer relationships by leveraging shared resources and expertise. But how do you find the righ...
Samta Bansal, a seasoned marketing leader, shares her insights on navigating global marketing strategies and AI-driven GTM approaches. With over 25 years of experience, she delves into evolving marketing landscapes, balancing brand awareness with lead generation, and driving measurable business impa...
In the fast-evolving world of B2B marketing, staying ahead requires access to the right strategies, expert insights, and proven frameworks. The GTM Library offers a wealth of knowledge from industry leaders, covering everything from ABM and revenue operations to growth marketing and sales alignment....
Authored By Dalia Mansour in collaboration with Fouad Khafaga, Sandra Conn, and Ghadeer Albarakani. As a marketing leader passionate about gender equity, I’ve always sought ways to use my platform to amplify important conversations and inspire collective action. Writing this article has been a deepl...
Shvetha Raghunath, Director of Marketing at Infor India Pvt Ltd, reflects on her transition from technology pre-sales and business development to leading strategic marketing efforts. With over 20 years of experience, she explores B2B marketing evolution, data-driven strategies, persona-based campaig...