Anam Hilal, a marketing leader, shares her journey from B2B event sales to leading global account-based marketing (ABM) and audience experience strategies. She dives into the art of balancing global strategy with local relevance, the power of ABM, and the critical role of audience understanding and ...
The Storyteller’s Playbook: How to Build Enduring Brands in the AI Era. In this episode, we sit down with Wallis Mills, a seasoned marketing leader with nearly 25 years of experience crafting compelling narratives for some of the world’s most innovative brands, including NVIDIA, Intuit, and no...
Tuneer Malik, Head of APAC Marketing at Glean, brings deep expertise in integrated marketing, field strategy, and multi-region execution across APAC, MEA, and ANZ. In this conversation, he shares insights on evolving MQL-focused strategies, aligning marketing with revenue goals, driving ROI through ...
Why marketers still want a say! In 2025, there’s no shortage of tools that promise speed, automation, and hands-off execution. But as we test these hands-free approaches (agents), a quieter desire keeps surfacing: the need to stay involved. I wouldn’t micromanage, but I wouldn’t blindly ...
Go-to-market strategy is the backbone of any successful product or service launch. It’s more than just a marketing plan—it’s a roadmap that aligns teams, defines your target audience, and outlines how to deliver value to customers effectively. In today’s competitive B2B and SaaS landscape, a strong ...
