In the ever-evolving realm of B2B tech marketing, where consumers seamlessly hop between services, merely having effective campaigns is no longer sufficient. To truly stand out, you need a strategy that transcends the boundaries of features and benefits—enter emotional branding. Welcome to a world w...
Emily Parker, Director of Inside Sales at Insider, discusses sales development techniques and leadership with iTech Series. We are delighted to have you in this interview series, Emily. Tell us about yourself and your role as Director of Inside Sales at Insider. Thank you for having me. I am Emily P...
In today’s ever-evolving tech marketing landscape, traditional concepts like B2B brand awareness and demand generation are undergoing significant transformations. The emergence of brand to demand marketing represents a paradigm shift, highlighting the deep-seated connection between brand build...
In the development and execution of marketing strategies for buying committees, discussions often center around engaging business professionals and influencers. The emphasis is on crafting compelling pitches tailored to these key individuals. Yet, amidst these considerations, the effects of B2B buye...
In today’s dynamic digital landscape, mastering the intricacies of customer touchpoints in marketing is essential for businesses seeking to craft a seamless and satisfying customer experience. The consumer journey, or the customer experience journey, encompasses every consumer interaction with...