Armando Diana, Director of Product Marketing at Fortinet, shares insights on go-to-market strategies, aligning marketing with sales, product value propositions, revenue growth, sales enablement, and more. Armando, thank you for joining us on this interview series. Could you tell us a bit about yours...
Shannon Powers from HPE shares her insights on the importance of cross-functional collaboration, personalized outreach, and leadership in driving GTM success. It’s wonderful to have you here, Shannon. Could you please share more about yourself and your journey in marketing? It’s great to be here! I’...
Join Ruth Rowan, a biologist turned marketing leader in this iTech Series Fireside Chat episode. Ruth recounts her unexpected entry into the marketing and tech world and highlights her diverse experiences over nearly 30 years. She explores the critical role of AI and technology in enhancing marketin...
Stuart Brinicombe, VP of GTM Strategy, Global Partner Sales & Field Enablement at Couchbase, shares insights on orchestrating and coordinating cross-functional teams, adapting GTM strategies to market dynamics, navigating regional considerations, and more. Welcome, Stuart! Could you tell us a li...
Amber Bogie, Director of GTM & Account-Based Innovation at GoTo, shares her marketing journey, GTM expertise, and insights for fostering better collaboration within revenue teams. Welcome, Amber! You’ve had a fascinating journey in marketing. Tell us how those experiences have shaped your ...