In this interview, Paula Medeiros, Global Growth and Paid Media Senior Marketing Manager at Palo Alto Networks, shares her perspective on integrated marketing as a scalable growth engine. She explains how aligning strategy with execution, balancing brand and revenue goals, and leveraging data and AI...
Nov 18
Marketing as a Growth Partner: Julie Thomson on Regional Strategy and Field Marketing Excellence
Julie Thomson, Senior Field Marketing Manager, UKI at Exabeam, shares her journey from campaign execution to leading regional and field marketing across EMEA, APAC, and the UKI. She discusses balancing brand and demand, driving revenue through data-driven strategies, leveraging AI and automation for...