Brand storytelling has become a cornerstone of modern marketing, driven by our innate need for human connection. Rather than focusing on your product or brand, this approach puts your customer at the center of the narrative, making them the protagonist of stories that reflect their real-life challen...
Ruba Khan, Senior Marketing Manager, APAC at Verizon, shares her journey from digital demand generation to leading new business marketing across the region. She discusses balancing brand-building with revenue accountability, optimizing multi-channel performance, adapting strategies for diverse marke...
In this exclusive interview, Vidya Sawhny, Head of Product Marketing for Provider Mobility at Cisco Systems, shares her 19+ year journey driving innovation, AI, and mobility solutions. From scaling global GTM strategies to launching multi-agentic AI frameworks, hybrid cloud solutions, data center an...
Jul 11
Audience-First Marketing: Chelsea Shamy-Calder on Strategy, Storytelling, and Staying Curious
Chelsea Shamy-Calder, Senior Marketing Campaign Manager at SAS, shares her journey from PR aspirations to leading marketing efforts in the technology sector. In this candid conversation, she explores strategic prioritization, audience-first storytelling, the evolving role of AI, and how empathy, dat...
Tune into an insightful conversation with Andreea Mandeal, a seasoned marketer, as she reflects on her journey from the early days at an AI startup to leading marketing efforts at Finnish unicorns and privacy tech firms. She shares invaluable insights on how storytelling can elevate brand presence, ...