In this exclusive interview, Jessica Pantages, Vice President of Corporate Marketing at Egnyte, shares how modern marketing has evolved from a creative support function into a revenue-driving business system and why governed AI, operational velocity, and strategic storytelling are critical to buildi...
The traditional split between B2B and B2C marketing no longer reflects how people make decisions. Behind every business logo is a human being with emotions, preferences, and challenges, not just a rational buyer following data and logic. As automation, AI, and algorithms dominate modern marketing, t...
Brand storytelling has become a cornerstone of modern marketing, driven by our innate need for human connection. Rather than focusing on your product or brand, this approach puts your customer at the center of the narrative, making them the protagonist of stories that reflect their real-life challen...
Ruba Khan, Senior Marketing Manager, APAC at Verizon, shares her journey from digital demand generation to leading new business marketing across the region. She discusses balancing brand-building with revenue accountability, optimizing multi-channel performance, adapting strategies for diverse marke...
In this exclusive interview, Vidya Sawhny, Head of Product Marketing for Provider Mobility at Cisco Systems, shares her 19+ year journey driving innovation, AI, and mobility solutions. From scaling global GTM strategies to launching multi-agentic AI frameworks, hybrid cloud solutions, data center an...