iTech Series Unplugged Interview with Michelle Slevin

Marketing as a Growth Driver: Michelle Slevin on AI, Personalisation, and Customer Success

Michelle Slevin, Head of Marketing for UK & Ireland at Workato, shares her 20+ year journey across Oracle, Ericsson, Indeed, and Bank of America. She discusses driving growth through customer-centric marketing, scaling global demand generation into regional impact, balancing personalisation with...