In this ITech Series Unplugged interview, Alyce Camacho, Head of NA Marketing at Alorica, shares her unconventional journey from teaching and hairdressing to leading marketing expertise. She dives into aligning strategy, technology, and execution; balancing ROI; and leveraging AI, while keeping the ...
In this interview, Nikolaj Sørensen, Senior Marketing Manager for the Nordics and Baltics at CM.com, shares his journey from traditional B2B marketing execution to owning go-to-market impact. He discusses marketing’s evolving role as part of the commercial engine, the importance of alignment and acc...