Nikhil Mirashi, a marketing expert with over 13 years of experience in B2B SaaS marketing, discusses the evolving alignment between marketing, sales, and customer success, the importance of regional marketing strategies, and how to incorporate AI without losing the human element in marketing. Welcom...
Is your B2B product marketing strategy truly effective? In today’s crowded marketplace, having a great product is no longer sufficient. With numerous options vying for attention, the real challenge lies in clearly communicating your product’s unique value proposition and distinguishing it from...
Oct 01
Crafting Effective Product Marketing and GTM Strategies with Melissa Vadasserril from Justworks
Join us for an insightful interview with Melissa Vadasserril, Director of Product Marketing at Justworks, as she shares her unconventional journey in product marketing, her strategies for effective go-to-market plans, and the importance of cross-functional collaboration in achieving successful produ...
Yuri Fiaschi, a strategic partnerships and GTM expert, shares his insights on market entry, team alignment, regional nuances, and using AI for effective GTM and business growth. Yuri, it’s great to have you for this Q&A interview. Tell us about yourself and your journey to becoming a go-to...
Aug 05
iTech Series Unplugged Interview with Armando Diana, Director of Product Marketing at Fortinet
Armando Diana, Director of Product Marketing at Fortinet, shares insights on go-to-market strategies, aligning marketing with sales, product value propositions, revenue growth, sales enablement, and more. Armando, thank you for joining us on this interview series. Could you tell us a bit about yours...