Nitin Bhargava, Senior Director Marketing at SAP, shares how modern marketing is evolving from demand generation into a revenue-driving function. From aligning with sales to influencing complex enterprise deals, he explores building outcome-driven strategies, high-performance teams, and context-awar...
In this exclusive interview, Gokul Suresh, Head of Demand Generation at Whatfix, shares insights on scaling demand generation, building field marketing systems, and measuring impact beyond MQLs. He discusses evolving marketing playbooks, aligning with sales, and creating programs that drive pipeline...
Introduction Revenue marketing is changing how businesses achieve growth. Unlike traditional marketing that focuses mainly on lead generation, it ties marketing efforts directly to revenue by aligning closely with sales and emphasizing measurable results. Through data-driven strategies, businesses c...
