Min Erh MAH, Senior Director, JAPAC Marketing at Palo Alto Networks, shares her perspective on building impactful B2B marketing strategies across diverse and dynamic markets. She explores regional localisation, ABM, cross-functional GTM alignment, AI-powered personalisation, and the metrics that con...
Atrayee Dutta, Manager, Field Marketing, India & South Asia at SUSE, shares her perspective on how field marketing is evolving into a strategic growth function. She explores revenue-focused marketing, GTM alignment, regional strategies, meaningful customer engagement, AI-powered personalisation,...
Oriana Cardona, Marketing Director, France, at Factorial, shares how she blends data, creativity, and customer insight to build high-precision marketing engines. In this conversation, she discusses the foundations of effective ICP design, full-funnel orchestration, cross-functional GTM alignment, an...
Account-Based Marketing (ABM) is entering a new phase (ABM 2.0) where precision, personalization, and team alignment define successful B2B growth. As buying cycles grow more complex, marketing and sales can no longer operate in silos. ABM 2.0 integrates data, intent signals, and automation to identi...
