Oriana Cardona, Marketing Director, France, at Factorial, shares how she blends data, creativity, and customer insight to build high-precision marketing engines. In this conversation, she discusses the foundations of effective ICP design, full-funnel orchestration, cross-functional GTM alignment, an...
Account-Based Marketing (ABM) is entering a new phase (ABM 2.0) where precision, personalization, and team alignment define successful B2B growth. As buying cycles grow more complex, marketing and sales can no longer operate in silos. ABM 2.0 integrates data, intent signals, and automation to identi...
