iTech Series Unplugged Interview with Chelsea Shamy-Calder

Audience-First Marketing: Chelsea Shamy-Calder on Strategy, Storytelling, and Staying Curious

Chelsea Shamy-Calder, Senior Marketing Campaign Manager at SAS, shares her journey from PR aspirations to leading marketing efforts in the technology sector. In this candid conversation, she explores strategic prioritization, audience-first storytelling, the evolving role of AI, and how empathy, dat...