Matthew Danese, Senior Enterprise Growth Marketing Manager at Webflow, shares his perspective on building demand generation programs that drive real pipeline growth. He discusses the importance of ICP clarity, full-funnel accountability, scalable global growth strategies, evolving enterprise buying ...
Mar 09
Building Marketing as a Business Enabler: Vinny Sharma on Driving Alignment, Pipeline, and Revenue
In this exclusive interview, Vinny Sharma, Senior Director – Global Field & Channel Marketing at Securonix, shares her unconventional journey from commerce graduate to cybersecurity marketing strategist. She discusses building marketing functions from scratch, driving cross-functional alig...