Daniel Talbot, Senior Director of Global Solution Marketing, Industry and Technology at IFS, shares his journey from marketing insight and analytics to global leadership. He explores how marketing is becoming a strategic growth driver, the role of ABM, customer-centric insights, global-local relevan...
In this exclusive interview, Fabi Rocha, Field & Partner Marketing Manager, U.S. West Coast & LATAM at Snyk, shares how field marketing has evolved from event execution to a strategic revenue driver. She explores global strategy, sales alignment, pipeline impact, and the role of AI in buildi...