Pushkaraj Phule, AVP of Marketing at Zycus, shares his journey from technical support to blending creativity, strategy, and technology in marketing. He discusses scaling demand generation and ABM programs for global SaaS organizations, leveraging agentic AI and intent-driven marketing to link initia...
Lalitha Ram, Director of Field and Account-Based Marketing at Fujitsu, shares her journey of transforming marketing into a strategic growth engine. She discusses evolving field marketing into a revenue catalyst, leveraging data intelligence and intent signals for precision targeting, achieving cross...
First party intent data is revolutionizing how marketers understand their audience. Unlike traditional data sources, it offers direct, real-time insights into customer behaviors and preferences right from your owned properties. This information, gathered from website visits, app usage, and interacti...
Pooja Raj, Global ABM & Client Experience Leader at IBM, shares her journey from campaign execution to leading strategic, customer-centric ABM across global markets. In this conversation, she unpacks how to align marketing with sales, leverage audience insights to drive business outcomes, and le...