Dive into an exclusive conversation with Navneet Singh, CMO at Eightfold AI, as he shares insights from his journey transitioning from product leadership to marketing. In this iTech Series Fireside Chat, Navneet explains how successful go-to-market strategies in competitive markets depend on simple,...
Lisa Andreeva, Account-Based Marketing Manager at IFS, shares how she builds ABM with strategic depth, human insight, and customer focus. In this conversation, she explores designing account-specific strategies, scaling ABM through a global Centre of Excellence, aligning teams around shared narrativ...
The traditional split between B2B and B2C marketing no longer reflects how people make decisions. Behind every business logo is a human being with emotions, preferences, and challenges, not just a rational buyer following data and logic. As automation, AI, and algorithms dominate modern marketing, t...
Ritu Rungta, Head of Marketing at Black Box, with 20 years of experience, shares her journey from storytelling and brand building to driving revenue influence and strategic repositioning. She discusses balancing global strategy with local relevance, leveraging AI and data-driven insights, fostering ...