Sloan Newman, North American ABM Manager at NTT DATA, shares his journey from international agency experience to leading award-winning marketing programs. In this conversation, he discusses account-centric strategies at scale, balancing global frameworks with regional flexibility, and building high-...
Nov 18
Marketing as a Growth Partner: Julie Thomson on Regional Strategy and Field Marketing Excellence
Julie Thomson, Senior Field Marketing Manager, UKI at Exabeam, shares her journey from campaign execution to leading regional and field marketing across EMEA, APAC, and the UKI. She discusses balancing brand and demand, driving revenue through data-driven strategies, leveraging AI and automation for...
Sara Kao, Director of APJ Marketing at SolarWinds, reflects on her 25-year journey in the tech industry spanning APJ, the US, and global markets. In this conversation, she delves into balancing brand and demand, scaling personalization, leveraging AI with creativity, and how data, cultural nuance, a...