Alexandra Williams, Marketing Campaigns Director at Precisely, shares how global campaign strategy is evolving into a data-driven growth engine. She discusses balancing global brand consistency with local relevance, leveraging AI in campaign planning, aligning marketing with revenue outcomes, and bu...
In this interview, Paula Medeiros, Global Growth and Paid Media Senior Marketing Manager at Palo Alto Networks, shares her perspective on integrated marketing as a scalable growth engine. She explains how aligning strategy with execution, balancing brand and revenue goals, and leveraging data and AI...