Agostina Gazzano, a senior marketing leader, shares insights from her extensive experience across LATAM and EMEA. She explores how to balance global consistency with local relevance, align marketing with revenue, combine data and creativity, navigate AI’s impact, and develop the strategic and financ...
In this interview edition, Melinda Stuart, Principal, Enterprise Marketing, Emerging Technology at Optus, shares practical lessons on building successful GTM strategies through local market understanding, cross-functional alignment, and measurable business outcomes. She also explores scaling global ...
Maisie Goss, VP of Marketing-UK at Employment Hero, shares her perspective on modern B2B marketing, full-funnel accountability, and revenue-driven growth. Drawing from her experience leading UK marketing at Employment Hero, she discusses attribution challenges, simplifying ABM, aligning cross-functi...
May 11
Global B2B Marketing in Transition: Amélie Cazajous on Strategy, Scaling, and Revenue Impact
In this interview, Amélie Cazajous, Senior Manager, Field Marketing at Jamf, shares insights from 15+ years in global B2B marketing across industries and regions. She discusses balancing global strategy with local execution, driving revenue-focused demand generation, aligning cross-functional teams,...