In this exclusive interview, Jessica Pantages, Vice President of Corporate Marketing at Egnyte, shares how modern marketing has evolved from a creative support function into a revenue-driving business system and why governed AI, operational velocity, and strategic storytelling are critical to buildi...
If you’re in the B2B space, you’ve likely noticed a shift in how buying decisions are made, and it’s not just due to new trends or technology. The real driver is Generation Z. Born between the mid-1990s and early 2010s, this generation of true digital natives is entering the workforce and quickly be...
