When it comes to influencing B2B buying decisions, few forces are as powerful as word of mouth. Long before digital marketing existed, trust-based recommendations shaped how businesses chose partners, vendors, and solutions—and that remains true today. What has changed is how these conversations hap...
In this interview, Jeff Richard, Regional Marketing Head & Director-Southeast Asia at Razorpay, shares how marketing has evolved from an execution-led function into a central growth and decision-making engine. He explores integrated go-to-market models, balancing brand and growth, scaling across...
In today’s fast-paced and competitive tech landscape, understanding the mindset of tech buyers is essential. These decision-makers are navigating an overwhelming sea of options while balancing the need for innovation with practical business goals. Their purchasing decisions are driven by logical ana...
Jul 02
iTech Series Unplugged Interview with Dina El Banna, Senior Director of Sales Excellence at Avaya
Dina El Banna, Senior Director of Sales Excellence at Avaya, discusses GTM strategies, customer-centric sales, AI’s impact, and enhancing customer journeys with iTechSeries. Welcome, Dina! With your extensive experience in marketing and sales roles, tell us a bit about yourself and your curren...