Understanding Tech Buyers

Understanding Tech Buyers: Behavior, Preferences, and Decision-Making

In today’s fast-paced and competitive tech landscape, understanding the mindset of tech buyers is essential. These decision-makers are navigating an overwhelming sea of options while balancing the need for innovation with practical business goals. Their purchasing decisions are driven by logical ana...

iTech Series Unplugged Interview with Dina El Banna

iTech Series Unplugged Interview with Dina El Banna, Senior Director of Sales Excellence at Avaya

Dina El Banna, Senior Director of Sales Excellence at Avaya, discusses GTM strategies, customer-centric sales, AI’s impact, and enhancing customer journeys with iTechSeries. Welcome, Dina! With your extensive experience in marketing and sales roles, tell us a bit about yourself and your curren...