Shreya Bhatnagar, Head of Marketing – India at Automation Anywhere, shares insights on the evolving role of enterprise marketing across AI, customer advocacy, revenue alignment, and digital transformation. She discusses building trust at scale, creating meaningful customer experiences, leverag...
Aisling Purcell, Senior Marketing Manager, EMEA at Autodesk, shares how she leads integrated B2B marketing in complex, global markets. In this conversation, she explores aligning brand and demand, driving pipeline through collaboration, balancing creativity with analytics, and using customer advocac...
Nov 17
Bringing Creativity to B2B: Meenakshi Nilakantan on Field Marketing, Content, and Global GTM Success
Meenakshi Nilakantan, Senior Manager of Field Marketing EMEA at Sirion, shares her journey from working on content creation, digital marketing, events, and campaigns to leading global B2B marketing initiatives across geographies. She discusses the evolution of field marketing beyond events, building...