Davina Moore, head of digital marketing at NXP Semiconductors, shares her journey from product marketing to leading global campaigns. She combines data-driven strategy with creativity, empowering teams worldwide while balancing AI and human insight. In this interview, she reveals her principles for ...
Oct 29
Aligning Strategy, Creativity, and Data: Isabella Georgiou on Building High-Impact ABM Programs
Isabella Georgiou, EMEA Demand Center Marketing Manager at Celonis, shares her journey from field marketing to leading data-driven ABM and demand generation across EMEA. She discusses aligning strategy, creativity, and data to build high-impact programs; fostering sales-marketing collaboration; scal...
Carrie Heath, SVP of Global Marketing at Corsearch, shares her journey from shaping iconic consumer brands to leading marketing for B2B technology. She discusses driving global GTM strategies, leveraging AI for predictive insights and brand protection, balancing creativity with data-driven execution...
Sep 12
Balancing Creativity, Data, and Localization: Ariane Lima Macedo on Driving Global Marketing Success
Ariane Lima Macedo, a senior marketing professional, shares her journey from content creation to leading global campaigns across the US, EMEA, and APAC. She discusses balancing creativity with data, scaling campaigns with localization, aligning cross-functional teams, leveraging AI for efficiency, a...