Michelle Slevin, Head of Marketing for UK & Ireland at Workato, shares her 20+ year journey across Oracle, Ericsson, Indeed, and Bank of America. She discusses driving growth through customer-centric marketing, scaling global demand generation into regional impact, balancing personalisation with...
In marketing, there is no one-size-fits-all approach. As business goals, consumer sentiment, and market trends continuously evolve, marketers must adapt their strategies to stay ahead. A critical element of this is measuring the success of marketing efforts. Effective measurement helps marketers und...
