Arlena Joyner, Director of Integrated Marketing at Coupa, shares insights from her journey in B2B SaaS and integrated marketing. She discusses her four pillars, data, intention, creativity, and passion, alongside AI-driven personalization, global-to-local strategy alignment, stakeholder management, ...
Mihaela Gogota, Global Marketing Campaign Manager at UiPath, shares insights from over a decade of experience in B2B marketing, spanning execution to strategy. She discusses global campaigns, cross-functional alignment, ABM, data-driven decision-making, and MarTech. Her practical, hands-on approach ...