An Ideal Customer Profile (ICP) serves as the foundation for aligning sales and marketing efforts, enabling businesses to target high-value accounts with precision. Developing a robust ICP goes beyond surface-level insights. It involves leveraging data analysis, market research, and customer feedbac...
Vaidehi Singh, Global Marketing Director at Exela Technologies and a seasoned go-to-market leader offers valuable insights into customer-centric strategies, the impact of AI and automation, growth marketing, customer success, and fostering cross-team collaboration for impactful results. Welcome to t...
