Short Blog_Answer Engine Optimization (AEO)

Answer Engine Optimization: The Next Frontier for B2B Brand Visibility

The search landscape is changing. Fast. If you’re still optimizing solely for traditional Search Engine Optimization (SEO), you’re missing a massive shift in how people find information online. This is the era of Answer Engine Optimization (AEO), where being the answer is the new currenc...

iTech-Series_Iterview with_Ritu-Rungta

Balancing Strategy, Brand, and AI: Ritu Rungta on Modern Marketing Leadership

Ritu Rungta, Head of Marketing at Black Box, with 20 years of experience, shares her journey from storytelling and brand building to driving revenue influence and strategic repositioning. She discusses balancing global strategy with local relevance, leveraging AI and data-driven insights, fostering ...