Sara Kao, Director of APJ Marketing at SolarWinds, reflects on her 25-year journey in the tech industry spanning APJ, the US, and global markets. In this conversation, she delves into balancing brand and demand, scaling personalization, leveraging AI with creativity, and how data, cultural nuance, a...
Influencer marketing has evolved into an indispensable component of modern social strategies, with its impact on consumer behavior undeniable. The 2025 Influencer Marketing Report reveals a striking statistic: 86% of consumers make at least one annual purchase inspired by an influencer. Beyond the c...
