Alisa Hammond, Senior Marketing Manager at Deltek, shares insights from leading full-funnel marketing programs across B2B and SaaS organizations. She discusses aligning brand, demand generation, and conversion strategies through audience-focused marketing while exploring AI, SEO/AEO, and automation....
Is marketing a combat tool? In today’s competitive B2B landscape, it certainly can feel like one. With crowded markets, longer buying cycles, and decision-makers overwhelmed by content, traditional campaigns often struggle to stand out. Rooted in unconventional, surprise-driven guerrilla marketing ...
