Atrayee Dutta, Manager, Field Marketing, India & South Asia at SUSE, shares her perspective on how field marketing is evolving into a strategic growth function. She explores revenue-focused marketing, GTM alignment, regional strategies, meaningful customer engagement, AI-powered personalisation,...
These days, marketing is often seen as a purely digital practice, focused on emails, social media, and search. While digital and conversational marketing dominate much of the sales cycle, real-world interaction still plays a critical role. Field marketing bridges this gap by taking proven marketing ...
In this edition of the interview series, Samer Mihyar, Field Marketing Manager at Snowflake, shares practical insights on transforming field marketing into a strategic growth driver. From building a pipeline and aligning marketing with sales to balancing global strategy with local relevance and leve...
In this exclusive interview, Fabi Rocha, Field & Partner Marketing Manager, U.S. West Coast & LATAM at Snyk, shares how field marketing has evolved from event execution to a strategic revenue driver. She explores global strategy, sales alignment, pipeline impact, and the role of AI in buildi...