B2B marketing has always been a challenging endeavor, marked by longer sales cycles, complex buying groups, and the constant need to prove ROI. This inherent complexity is precisely what makes Artificial Intelligence (AI) a truly transformative strategic lever. The B2B marketing landscape is undergo...
As more business interactions shift to digital platforms, organizations risk losing the personal website touch that builds trust and long-term relationships. Today’s B2B buyers expect tailored experiences—whether researching solutions, comparing vendors, or engaging with content. Website personaliza...
Aug 19
Global Strategy, ABM, and Sales Alignment: Mariie Vélez on Driving Measurable Marketing Impact
Mariie Vélez, Global Demand Generation and ABM Manager at Thales Cybersecurity Products, shares her decade-long journey across agency and corporate marketing. She discusses scaling global demand generation, orchestrating ABM, aligning sales and marketing, leveraging data for measurable impact, local...
Why marketers still want a say! In 2025, there’s no shortage of tools that promise speed, automation, and hands-off execution. But as we test these hands-free approaches (agents), a quieter desire keeps surfacing: the need to stay involved. I wouldn’t micromanage, but I wouldn’t blindly ...
