Pooja Raj, Global ABM & Client Experience Leader at IBM, shares her journey from campaign execution to leading strategic, customer-centric ABM across global markets. In this conversation, she unpacks how to align marketing with sales, leverage audience insights to drive business outcomes, and le...
Jul 11
Audience-First Marketing: Chelsea Shamy-Calder on Strategy, Storytelling, and Staying Curious
Chelsea Shamy-Calder, Senior Marketing Campaign Manager at SAS, shares her journey from PR aspirations to leading marketing efforts in the technology sector. In this candid conversation, she explores strategic prioritization, audience-first storytelling, the evolving role of AI, and how empathy, dat...