Jeremy Parchesky, Sr. Manager, Account-Based Marketing at Samsara, shares insights on building scalable GTM engines through revenue-driven ABM, intent data, and sales-marketing alignment. Drawing from his experience across diverse industries, he explores practical strategies for identifying buying s...
Sloan Newman, North American ABM Manager at NTT DATA, shares his journey from international agency experience to leading award-winning marketing programs. In this conversation, he discusses account-centric strategies at scale, balancing global frameworks with regional flexibility, and building high-...