Third party data

Third-Party Data In 2026: Trends, Insights, And Best Practices

As the digital marketing landscape continues to evolve in 2026, third-party data has shifted from a broad targeting tool to a strategic source of market intelligence. With growing privacy expectations and the decline of third-party cookies, businesses are rethinking how external data can be used res...

ITECH-SERIES-Podcast_Cristy-Garcia

The Marketing Strategist: Cristy Garcia on Brand Lift, Revenue Impact & the Future of AI in Marketing

Tune in to our exclusive iTech Series Fireside Chat with Cristy Garcia, CMO at impact.com, as she traces her two-decade marketing journey, from early career ambition to leading globally scaled, high-impact teams. Cristy unpacks how modern marketing has moved beyond MQLs to become a core driver of pi...