Amber Bogie, Director of GTM & Account-Based Innovation at GoTo, shares her marketing journey, GTM expertise, and insights for fostering better collaboration within revenue teams. Welcome, Amber! You’ve had a fascinating journey in marketing. Tell us how those experiences have shaped your ...
Steve Armenti, VP of Revenue Marketing at DigitalOcean, shares his insights on personalized ABM, revenue alignment, and optimizing marketing strategies with iTech Series. It’s fantastic to have you on this interview series, Steve. Your journey to becoming a revenue marketing leader and expert sounds...
B2B marketing fueled by revenue operations is undergoing a shift towards personalization, demanding a collaborative effort across departments. In the past, revenue growth strategies often relied on siloed departments and generic messaging. However, today’s business development requires a strat...
