Marketing and Sales Alignment

Why Marketing and Sales Alignment Matter in 2026?

Marketing and sales are two sides of the same revenue-generating coin: marketing attracts potential customers, while sales nurtures and converts them. When these teams work in isolation, opportunities are often missed, and growth stalls. The true impact happens when they align, creating a seamless c...

iTech Series Fireside Chat With Andreea Mandeal from Beta Systems

Marketing, Storytelling & Sales Synergy: Lessons from Andreea Mandeal

Tune into an insightful conversation with Andreea Mandeal, a seasoned marketer, as she reflects on her journey from the early days at an AI startup to leading marketing efforts at Finnish unicorns and privacy tech firms. She shares invaluable insights on how storytelling can elevate brand presence, ...