Dive into the world of Go-to-Market (GTM) strategies with Adam Preis, Director of Product Solution Marketing at Ping Identity. In this iTech Series Fireside Chat, Adam shares his 15-year journey from tech to product marketing and explores the art of balancing global and local GTM strategies. He reve...
Nicolas Day, VP of Global Go-to-Market Strategy and Enablement at SentinelOne, shares his unconventional journey from bioorganic chemistry to tech leadership and how it shaped his approach to GTM. He discusses aligning product, sales, and marketing, leveraging AI, and crafting relatable narratives t...