Performance Marketing

How Can Performance Marketing Drive Exponential B2B Growth?

Over the past two decades, B2B performance marketing has become a crucial strategy for companies aiming to connect effectively with their target audience. The main advantage of digital performance marketing lies in its ability to execute highly targeted campaigns with clear, measurable ROI, which is...

iTech Series Unplugged Interview with Emily Parker

iTech Series Unplugged Interview with Emily Parker, Director of Inside Sales at Insider

Emily Parker, Director of Inside Sales at Insider, discusses sales development techniques and leadership with iTech Series. We are delighted to have you in this interview series, Emily. Tell us about yourself and your role as Director of Inside Sales at Insider. Thank you for having me. I am Emily P...