In this ITech Series Unplugged interview, Alyce Camacho, Head of NA Marketing at Alorica, shares her unconventional journey from teaching and hairdressing to leading marketing expertise. She dives into aligning strategy, technology, and execution; balancing ROI; and leveraging AI, while keeping the ...
In this edition of iTechSeries Unplugged Interview, Jessica Jackson, Field Marketing Manager at Harness, shares insights on blending digital strategy with human connection to drive demand. From leveraging data and personalization to prioritizing events and ecosystem marketing, she explores how integ...
Dive into an exclusive conversation with Navneet Singh, CMO at Eightfold AI, as he shares insights from his journey transitioning from product leadership to marketing. In this iTech Series Fireside Chat, Navneet explains how successful go-to-market strategies in competitive markets depend on simple,...
Lisa Andreeva, Account-Based Marketing Manager at IFS, shares how she builds ABM with strategic depth, human insight, and customer focus. In this conversation, she explores designing account-specific strategies, scaling ABM through a global Centre of Excellence, aligning teams around shared narrativ...
The traditional split between B2B and B2C marketing no longer reflects how people make decisions. Behind every business logo is a human being with emotions, preferences, and challenges, not just a rational buyer following data and logic. As automation, AI, and algorithms dominate modern marketing, t...
