Join us for an insightful interview with Melissa Vadasserril, Director of Product Marketing at Justworks, as she shares her unconventional journey in product marketing, her strategies for effective go-to-market plans, and the importance of cross-functional collaboration in achieving successful produ...
Julien Rio, AVP of International Marketing at RingCentral, shares his journey as a go-to-market leader and author, offering insights into marketing, entrepreneurship, customer experience, GTM strategy alignment, and cross-departmental collaboration. Welcome to the interview series, Julien. Tell us a...
The latest episode of the iTech Series Fireside Chat features Winfried Schultz, a seasoned marketing professional with over three decades of experience. He shares his journey from engineering to becoming a B2B marketing leader. He delves into the role of account-based marketing (ABM), listening to t...
Yuri Fiaschi, a strategic partnerships and GTM expert, shares his insights on market entry, team alignment, regional nuances, and using AI for effective GTM and business growth. Yuri, it’s great to have you for this Q&A interview. Tell us about yourself and your journey to becoming a go-to...
Aug 05
iTech Series Unplugged Interview with Armando Diana, Director of Product Marketing at Fortinet
Armando Diana, Director of Product Marketing at Fortinet, shares insights on go-to-market strategies, aligning marketing with sales, product value propositions, revenue growth, sales enablement, and more. Armando, thank you for joining us on this interview series. Could you tell us a bit about yours...