Sloan Newman, North American ABM Manager at NTT DATA, shares his journey from international agency experience to leading award-winning marketing programs. In this conversation, he discusses account-centric strategies at scale, balancing global frameworks with regional flexibility, and building high-...
Pooja Raj, Global ABM & Client Experience Leader at IBM, shares her journey from campaign execution to leading strategic, customer-centric ABM across global markets. In this conversation, she unpacks how to align marketing with sales, leverage audience insights to drive business outcomes, and le...