Min Erh MAH, Senior Director, JAPAC Marketing at Palo Alto Networks, shares her perspective on building impactful B2B marketing strategies across diverse and dynamic markets. She explores regional localisation, ABM, cross-functional GTM alignment, AI-powered personalisation, and the metrics that con...
For global B2B organisations, English often feels like the safest marketing choice. It scales easily, keeps costs predictable, and avoids the operational complexity of managing multiple languages. In regions like AMER, this approach can be effective enough to justify the trade-off. In EMEA, however,...
